01Create
Create experiences directly on the live product.
Build and deploy new experiences without changing the underlying application.
The Control layer
for digital
experiences.
Preta is the infrastructure layer for controlling digital experiences in real time.
From creation to control.
Create. Target. Test. Govern.
02Target
Control who sees what, and when.
Define audiences, conditions, devices, timing, and other contextual rules.
03Test
Experiment with different experiences.
Run variants, control traffic allocation, and measure how each experience performs.
04Govern
Keep every experience within defined rules.
Apply policies, compliance requirements, brand standards, and operational controls before and after publishing.
One experience.
Different realities.
VISITOR AExperience A
A tailored experience for this visitor.
VISITOR BExperience B
A different experience for a different context.
Preta controls which experience is delivered, based on context.
Optimize every experience.
Test what works. Measure what happens. Adapt continuously.
- 01Measure
See how every experience performs.
Track performance, responses, conversions, page speed, and other experience signals.
- 02Learn
Understand which experience performs better.
Compare variants and use real-world results to understand how experiences perform.
- 03Adapt
Shift traffic toward better-performing experiences.
Adjust traffic allocation as results emerge and continuously improve the experience.
Experience→Measure→Learn→Adapt→Experience
Control without compromising the experience.
Govern
Define the rules every experience must follow.
Apply policies, permissions, compliance requirements, brand standards, and publishing controls.
Validate
Check every change before it goes live.
Preview and validate experiences against defined policies, compliance, accessibility, and performance requirements.
Observe
Know what changed, when, and why.
Track experience changes, activity, versions, performance, and operational history.
Recover
Take control when something needs to change.
Remove, disable, restore, or roll back experiences without waiting for a traditional deployment.
Built to fail safely.
If Preta is unavailable, your experience continues normally.
The Platform
A new layer between code and experience.
Preta sits between your applications and the experiences they deliver—giving teams a layer to observe, control, and adapt digital experiences in real time.
- ObserveUnderstand what is happening.
Observe experience activity, context, and performance without changing the underlying application.
- ControlDecide what gets delivered.
Apply rules, policies, targeting, and experience controls to determine what users see and when.
- AdaptChange the experience as conditions change.
Test, measure, and adapt experiences based on real-world behavior and performance.
The Future
The web is becoming dynamic.
Digital experiences are moving beyond static interfaces toward experiences that are:
- 01Personalized
- 02Adaptive
- 03Generated
- 04Context aware
- 05Agent driven